Print & Layout Design

What is print design and why does it still matter?

Print designs are those that are shown on printed media such as brochures, business cards, and billboards as opposed to digital places such as websites. In the same way that the purpose of digital design is to employ visual visuals to transmit a certain message to viewers, the objective of print design is to do the same thing. Think of print design as just another avenue for reaching your audience and sharing your message.


Different kinds of print design.

The design of printed materials is all around us, however most of the time we don't even notice it. The traditional method of marketing for businesses continues to rely on print media in order to raise brand recognition. Print design is also at the forefront of businesses such as publishing, where a well designed book cover may have a significant impact on the volume of books sold.
These are some of the types of print design to be aware of:

  • Business cards
  • Branded packaging, labels and shopping bags
  • Brochures
  • Magazines and newspapers
  • Greeting cards and invitations
  • Posters
  • Menus
  • Banners

Digital vs. print

Digital and print design are comparable. Both print and digital media aim to communicate with a specific audience, thus the same design principles apply. Print designs are created differently from digital ones.


Print design is crucial.

Professional print design offers a great first impression of your organisation and brand. Design attracts consumers. Software Byte Printing and Advertising can produce the right print design for your company.

We Take Great Pride In Designing For Print And Layout

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